We believe that our pricing is comparable to that of video stores and competitive with that of other services that enable you to watch movies at home, especially given the features it provides that are not available through other services: you can choose from approximately 5,000 movies on the VUDU box at any time, watch whenever you want, and control your viewing experience with pause, rewind, and fast-forward controls—all without leaving your couch. And you will never pay another late rental fee.