VUDU's unique TruFilm™ technology is at the core of the HDX's groundbreaking picture quality. TruFilm technology optimizes the encoding, transmission, and display of HDX movies on HDTVs and larger Home Theater screens using the following technologies:

• Psychovisual Processing
Improves picture quality by enhancing details in dark areas of the picture, virtually removing the dark area artifacts typical of Internet movies.

• Film Grain Preservation
Improves the cinematic experience by ensuring that the displayed picture remains true to the fine optical texture of the original film.

• Statistical Variable Bitrate
Ensures optimal video quality throughout the film by allocating a higher encoding budget to high detail and high motion segments of the film, while preserving the ability to stream it over the Internet.

• Color Gradient Processing
A unique technology used to tune the picture for optimal display on modern LCD and Plasma televisions.